Become successful by placing the customer

at the centre of your strategies and actions.

Business case preparation for a side stream product (B2B): deep and extended view of market data, including market size and potential, customer base, positioning and pricing (rmb)
Development of the mission, vision & values of a worldwide leading B2B company (> 350 employees): 0,5 day workshop with top management, implementation in over 12 global subsidiaries (rmb)
Deep analysis of regional, Dutch market for a local service provider: market size, customer segmentation, competition, incl. customer interviews (rmb)
Development of the start-up Tchibo mobil, incl. business case, contract negoations (O2)

Development of a globally uniform and customer-centric sales & service program for a B2B company (rmb)
Development of marketing strategy for a private university (rmb)
Definition and founding of Tchibo mobil as the first brand in mobile communications (O2, Tchibo)
Development of tailor-made sales marketing concepts (Tchibo mobil)
Redefinition of the price and product strategy for o2 Prepay (o2)

Realignment of the global brand strategy towards customer centricity (B2B): 1 day workshop with key stakeholders (rmb)
Harmonization of global brand identity (B2B food company), (rmb)
Management of several projects developing and implementing lead-oriented websites, e.g. for a global B2B food and a B2B service company (rmb)
Development of a new brand communication idea for a Polish FMCG brand (rmb)
Development of a pan-European activation campaign (rmb)
Multi-channel campaign for Deutsche Telekom (DDB Tribal)
Revision of the brand communication A1, Austrian mobile operator (Telekom Austria, 2009)

Leading various marketing workshops for medium-sized B2B customers in collaboration with MDKK, Magdeburg
Developing and implementing strategic partnerships
Carrying out consumer research and ensuring communication effectiveness, identifying opportunities and anticipating challenges through analyzing markets, target groups and KPI ́s
Managing of external partners and developing strategic alliances
Building and developing consumer-centric, agile and effective marketing teams