Become successful by placing the customer
at the centre of your strategies and actions.
DEVELOPING CUSTOMER-CENTRIC MARKETING & BRAND STRATEGIES
EXAMPLES
Market Opportunity Analysis
&
Corporate Strategy
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Business case preparation for a side stream product (B2B): deep and extended view of market data, including market size and potential, customer base, positioning and pricing (rmb)
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Development of the mission, vision & values of a worldwide leading B2B company (> 350 employees): 0,5 day workshop with top management, implementation in over 12 global subsidiaries (rmb)
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Deep analysis of regional, Dutch market for a local service provider: market size, customer segmentation, competition, incl. customer interviews (rmb)
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Development of the start-up Tchibo mobil, incl. business case, contract negoations (O2)
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Development of a globally uniform and customer-centric sales & service program for a B2B company (rmb)
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Development of marketing strategy for a private university (rmb)
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Definition and founding of Tchibo mobil as the first brand in mobile communications (O2, Tchibo)
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Development of tailor-made sales marketing concepts (Tchibo mobil)
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Redefinition of the price and product strategy for o2 Prepay (o2)
Multichannel Marketing Strategies
Cross-Media
Brand Development
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Realignment of the global brand strategy towards customer centricity (B2B): 1 day workshop with key stakeholders (rmb)
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Harmonization of global brand identity (B2B food company), (rmb)
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Management of several projects developing and implementing lead-oriented websites, e.g. for a global B2B food and a B2B service company (rmb)
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Development of a new brand communication idea for a Polish FMCG brand (rmb)
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Development of a pan-European activation campaign (rmb)
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Multi-channel campaign for Deutsche Telekom (DDB Tribal)
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Revision of the brand communication A1, Austrian mobile operator (Telekom Austria, 2009)
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Leading various marketing workshops for medium-sized B2B customers in collaboration with MDKK, Magdeburg
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Developing and implementing strategic partnerships
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Carrying out consumer research and ensuring communication effectiveness, identifying opportunities and anticipating challenges through analyzing markets, target groups and KPI ́s
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Managing of external partners and developing strategic alliances
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Building and developing consumer-centric, agile and effective marketing teams